Snow+Rock have opened their biggest store yet in Croydon. At 14,000 square feet, the new store houses all three of the retail brands under one roof: Snow+Rock, CycleSurgery and Runners Need.

The store is located on Purley Way between Ikea and John Lewis, one of the UK's busiest retail destinations. The store will consist of two floors.

Dion Taylor, managing director Snow+Rock Group, says: "We have been waiting for the right location to become available south of London and this is the bull'seye! Directly on Purley Way with great parking and surrounded by other quality retail businesses. We have put a lot of emphasis on the retail experience and interior design of the store."

Snow+Rock is on the ground floor with ski, snowboard and outdoor wear with dedicated departments for leading brands. You'll also find a state-of-the-art ski boot fitting lab with raised seating, plus a wifi enabled coffee-lounge.

Also on the ground floor is Runners Need which offers free gait analysis sessions and a Nike Run boutique. Runners Need staff are all runners with technical knowledge.

On the first floor is CycleSurgery with a range of bicycles from world-renowned brands plus full workshop facilities that open onto the store, giving customers the added 'theatre' of watching their new bike being built.