Forbes Magazine recently published "Why You Need Custom Ski Boots - Now". The article maintained there is no piece of ski equipment more important than boots. Not clothes, not goggles, not even the skis themselves. Boots can make or break your ski experience, yet the vast majority of recreational skiers make the wrong choice.

Forbes lists three "huge advantages" to buying custom-fit ski boots:

1. Better skiing

"You will actually ski better, turn better, have more control, and be a better skier than you were before you put the boots on. Who doesn't want that?"

2. Better comfort

"This is not just a matter of luxury. Better comfort has concrete advantages besides how your feet feel. It directly translates to less fatigue, which means more runs, better skiing, and less soreness at the end of the day. It is especially important to anyone with oddly shaped feet or toes."

3. Warmth

"So many skiers complain about cold toes that it has become almost accepted as part of the sport - but it does not have to be. Today's custom boots are actually warmer thanks to better foam, but more importantly, your feet stay warmer because the blood supply to them is not impinged, as it often is in off-the-rack boots."

Surefoot is the biggest US retailer of custom ski boots. Available in 12 models and a variety of colors, the Surefoot custom boot combines an ability-specific shell, custom liner (which is injected with foam that forms around your feet), and custom orthotic to deliver the ultimate in ski boot fit.

Get the custom ski boot experience by watching this behind the scenes video in a Surefoot store:

Read Full Forbes article