Time was that making an overnight reservation at Taos Ski Valley involved more than a several phone calls or e-mails in order find the right lodging.
Now, northern New Mexico's largest ski and snowboard mountain has gotten into the reservations business, in hopes of streamlining the process and reducing customer frustration.
"The comment we heard most during our off-season travels was that it was hard to make a reservation at TSV," Administrative Manager Adriana Blake told OnTheSnow. "And we don't own any lodging, which made it harder."
The family-owned resort stepped in this fall when Southern Rockies Reservations closed its on-site booth, and Blake said the new service been very successful. Resort management chose to get into central reservations rather than property management, at this time.
"Before, most of our page views (on the TSV website) were for conditions," she said. "Now it's all about lodging."
Taos Ski Valley has signed up some 20 lodging locales at the hill and in town, including condominiums, bed-and-breakfasts, and motels. The mountain village has about 1,200 "pillows," Blake said. The resort takes a commission out of every reservation that its website facilitates.
The Blake family plans to re-do the base area in the future. The project would include construction of resort-owned lodging, the first ever for Taos, but that's "off in the future right now," Blake said.