Visitors to OnTheSnow.com have Lookout Pass on the Idaho-Montana border as having their "Favorite Family-Friendly Resort" in the Pacific Northwest. The data period for voting was January 2011 when a Nielsen audit showed 3.4 million unique browsers logged in to the world's most visited Web platform. OnTheSnow.com is published by Mountain News Corp.
The ski resort with the top average score (on a scale of 1 to 5) in each category, and a minimum number of entries, receives the award. Visitors then ranked them in five categories: Overall Favorite, Best Nightlife, Most Family-Friendly, Best Downhill Terrain, and Best Terrain Park.
"User-generated content is a very powerful and effective way Web visitors have to communicate with each other," said Mountain News Global Managing Director Chad Dyer. "Skiers and snowboarders are relying on the word of their peers when they make resort choices."
Here is a sample of OTS reviews on the Lookout Pass: "Lookout continues to be renowned as the family-friendly mountain. It's a great mountain for families." "The primo family friendly ski area. I love it!"
Lookout Pass has been providing snow fun for 75 years. It covers 540 skiable acres serviced by four lifts. The longest run is 1.5 miles.