K2 Skis is hosting the inaugural Women’s Ski Day on December 14, 2013, at more than 40 locations around the world. The events will not only unite women to celebrate skiing, but also encourage them to take to the slopes with their family and friends.
Alyssa Clark, K2 Skis’ Marketing Coordinator and Women’s Ski Team Manager, explains “Although promoted by K2, International Women’s Ski Day should be celebrated by all females, regardless of what brand they ski, where they live or their level of experience.”
As a female skier, to say I was excited to see K2 Skis’ announcement of their first ever IWSD is an understatement. My typical ski day includes jumping in a car with one or more guys and hitting the slopes, with much of the day spent witnessing my male companions try to outdo each other. I have seen more and more of my female friends turn away from skiing for various reasons — including family commitments, work commitments and cost savings.
Sadly, it seems my experience matches up with the industry trends today. According to the Snowsports Industry Association, female participation in snowsports has dropped 5 percent since last year—resulting in women making up only 38 percent of the total snowsports participants.
Currently, there are more than 40 events scheduled across Europe, North America and Asia. To help spread excitement, K2 Skis is encouraging resorts and groups to host their own events—all of which can be found using this interactive map. Events range from special après gatherings and guided mountain tours to product demos and participant gift bags.