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One pass covers 12 ski areas and 23 city attractions – that’s one seriously good excuse to book a ski trip to Innsbruck.
Forget choosing one mountain and sticking with it all week. With the SKI plus CITY Pass Stubai Innsbruck, you can ski a different resort each day. The pass covers 12 ski areas around Innsbruck and in the Stubai Valley, plus 23 attractions and experiences.

Take your pick of 12 ski areas
Let’s start with the important bit: Skiing in the Innsbruck Region.
Six ski areas sit close to Innsbruck – Axamer Lizum, Kühtai, Muttereralm, Nordkette, Patscherkofel and Rangger Köpfl – with six more in the wider region and Stubai Valley: Stubai Glacier, Schlick 2000, Elferbahnen, Serlesbahnen, Glungezer and Hochoetz.
That’s a lot of mountains to explore on one trip. Just some of the highlights include Kühtai’s high-altitude skiing; Nordkette’s panoramic slopes directly above Innsbruck; Axamer Lizum’s excellent freeriding and challenging terrain; Patscherkofel’s Olympic heritage and long pistes; Rangger Köpfl’s 10km natural toboggan run; and Muttereralm’s relaxed, family-friendly ski areas.

In the wider region, you’ll find high-altitude skiing on the Stubai Glacier, Austria’s largest glacier ski area, with skiing reaching above 3,000m.
All these ski areas are covered by the SKI plus CITY Pass, so you don’t have to commit to the same resort every morning. Check the snow. Check the weather. See what takes your fancy, then go ski it.
With 265km of pistes and 49km of ski routes across the 12 areas, there’s plenty of variety for a multi-day trip – from gentle family slopes to high-alpine and freeride terrain.

Better still, the different resorts give you options when conditions change. A sunny morning might call for a mountain with big views; after fresh snow, you might head for one of the region’s freeride areas; and if everyone needs an easier day, there are plenty of family-friendly choices too.
The pass doesn’t stop when the lifts do
The SKI plus CITY Pass isn’t just about skiing. Once you’ve had enough of the mountain – or the weather has other ideas – you’ve still got a whole host of things to do.
Swap your skis for Swarovski with a trip to the Swarovski Crystal Worlds in nearby Wattens; explore the historic Habsburg sites of Ambras Castle and the Imperial Palace; watch ski-jumping history unfold at Bergisel or get up close to bears, ibex and lynx at the Alpine Zoo. The pass also includes attractions such as the Grassmayr Bell Museum and Foundry, as well as other cultural and lifestyle experiences.

In total, the SKI plus CITY Pass unlocks 23 attractions and experiences around Innsbruck, so your ski legs can have a day off without your holiday going into standby.
Or forget sightseeing altogether. Sometimes after a few days of skiing, all you really want is to relax. Enter StuBay Sauna and Bathing Paradise, with the pass including one four-hour admission to the indoor swimming area.

Ski in the morning, explore in the afternoon
This is where Innsbruck really comes into its own. You can be on the mountain in the morning and back in the city for lunch. Ski a few runs, grab a coffee, wander through the old town, do a spot of shopping and then decide what you fancy next.
The free ski bus makes getting between Innsbruck and the surrounding ski areas straightforward for guests with the regional Welcome Card, while the Sightseer hop-on hop-off bus, included with the SKI plus CITY Pass, is an easy way to explore the city.
That’s the real appeal of the SKI plus CITY Pass. It’s not telling you how to spend your holiday. It’s giving you more ways to spend it.

With so many ski areas on your doorstep, there’s no need to plan every ski day weeks in advance. Wake up. Check the conditions. Pick a mountain.
Spend a couple of days chasing fresh snow, take a morning off for sightseeing, ski another resort in the afternoon, then finish the day with dinner in the old town. The pass makes that alpine-and-urban combination particularly easy.
That flexibility is particularly handy when you’re travelling with a mixed group. One person wants groomers, another wants something more challenging, someone else wants a lie-in. Everyone can build their own version of the day.
And getting there?
There are direct flights from a range of major UK airports, and Innsbruck Airport is close to the city, making the transfer from plane to hotel relatively quick.
Stay in Innsbruck and you’ll have restaurants, bars, shops and the historic centre on your doorstep, with the mountains just a short journey away.
Prefer a quieter alpine base? There are plenty of accommodation options throughout the surrounding region and Stubai Valley, from traditional Tyrolean properties and countryside stays to stylish hotels and budget-friendly options.
Travelling without a car? Look out for Welcome Card partners, where the free Welcome Card includes public transport and other regional benefits.
Discover the Innsbruck Region and get your SKI plus CITY Pass – then start deciding which mountain gets your first tracks.
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