Alpy.com, formerly known as ALPINRESORTS.com, opens a fresh chapter in the world of online ski rental.
For almost two decades, the brand has been making ski holidays smoother, simpler, and more enjoyable for millions of travellers across Europe. This rebrand reflects the evolution of a true pioneer—one that blends digital innovation, deep mountain expertise, and a firm commitment to sustainability.
Growth built on trust and technology
When Alpy.com was founded in 2006, the mission was clear: make ski holidays easy and accessible for everyone. Nearly twenty years later, that vision has become reality. Today, Alpy.com is one of Europe’s leading ski rental platforms, trusted by millions of skiers.
Since 2014, the company has focused entirely on its core strength—online ski rental—ensuring top-quality service and exceptional customer satisfaction.
Key figures that tell the story:
- 18 years of experience in ski rental
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1,150+ partner shops across 11 European countries
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800 ski resorts connected to the platform
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3.2 million customers served since 2009
With an intuitive booking system and a strong network of local experts, Alpy.com guarantees a smooth, reliable experience—from your first click to picking up your skis in resort.
Brand driven by people and passion
At Alpy.com, technology is designed to serve people—not the other way around. Every update and innovation aims to make booking faster, simpler, and more enjoyable for every skier, whether it’s their first time on the slopes or their fiftieth.
Since 2022, Asterix the Gaul has been the cheerful face of the brand, embodying adventure, courage, and optimism.
His spirit perfectly mirrors the values that power Alpy.com: reliability, proximity, and a genuine passion for winter sports.
Ski rental as a sustainable choice
Choosing Alpy.com isn’t just smart—it’s sustainable. Ski rental naturally supports a more responsible way to enjoy the mountains:
- Less waste: equipment is carefully maintained and reused for multiple seasons
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Resource efficiency: Renail helps reduce overproduction and extend the life of every piece of gear
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Adaptability: always the right equipment for the conditions, your style and your level
With every booking, Alpy.com helps create a more sustainable mountain experience—without ever compromising on performance, comfort, or fun.
A name ready for the future
The move from ALPINRESORTS.com to Alpy.com marks a bold step into the future. The new name captures everything today’s travellers value: clarity, simplicity, and global appeal. “With Alpy.com, we are taking the next step,” says Gunther Dillersberger, CEO of Alpy.com. “Our mission is to make ski rental more intuitive, more international, and more sustainable—while keeping our service quality at the highest level.”
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Shorter, sharper, and instantly recognisable worldwide
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A mobile-friendly platform built for modern travel
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Seamless online booking—from selection to the slopes
In summary
Alpy.com stands for trust, simplicity, and sustainability. As your trusted partner for ski rental in Europe, Alpy.com connects skiers with top-quality equipment and reliable local shops across the Alps and beyond. From booking to the slopes, Alpy.com makes skiing easier, smarter, and more exciting—so all you have to do is enjoy the ride.



