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Get ready, snow lovers – the UK’s biggest celebration of winter sports is back at its spiritual home!
Snow Show London 2025
Aftet a 15-year break from its former home, the UK’s biggest celebration of snow sports is returning to Olympia London this October for a spectacular re-launch. The London Snow Show is back on 18–19 October 2025, reclaiming its place at the heart of the UK’s snowsports calendar.
The event – long affectionately known as the London Ski Show – has a deep connection with Olympia, often considered its true home. Once again, the National Hall will host the festivities, spanning both the main floor and the mezzanine above. The light-filled space will come alive with excitement as skiers and snowboarders gather to mark the start of the 2025–26 winter season.
In 2024, the Mountain Trade Network (MTN) acquired the Snow Show brand, setting the stage for this long-awaited revival. MTN Founder James Gambrill said:
“We’re really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years and we hear so much enthusiasm for the venue. But we are also bringing new elements to the event, creating a fun, action-packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment. Tickets to the London Snow Show will all be sold at a great value price point, for either one day or two, with a special price for families.”
Free tickets to the show!
This year’s edition promises to be the largest consumer ski and snowboard event of the year, featuring an extensive exhibitor list of destinations, tour operators, brands and snowsports organisations. Expect an energetic atmosphere with celebrity speakers, expert advice sessions, comedy, live music, and après-style parties throughout the weekend.
Whether you’re new to the slopes or a seasoned powder hound, Snow Show London is where your next mountain adventure begins!
Free tickets for OnTheSnow subscribers! Email us at newsroom@mountainnews.com to claim yours.
A packed programme of alpine inspiration
From the moment you step inside, the Snow Show experience kicks into gear with a lively schedule of talks, demos, and hands-on experiences designed to ignite your passion for all things snow.
The Mountain Theatre hosted by Chemmy Alcott, features Olympians, elite athletes, and adventurers like Dave Ryding, Aimee Fuller, and Menna Fitzpatrick.
The interactive sessions are ideal for families and the kit & instruction zone offers boot-fitting, tuning tutorials, and technique tips.
From gear demonstrations and sustainability discussions to live music and athlete meet-and-greets, there is something for everyone. Resorts from across the globe will also be on hand, offering the chance to plan your next ski holiday directly with the experts who know the mountains best.
Highlights include:
- Family area – fun and educational experiences for young skiers and snowboarders.
- Red Bull Action Zone – thrilling displays and demonstrations for adrenaline seekers.
- Luxury & wellness area – unwind with live yoga classes and wellness speakers.
- Kit & instruction sessions – hands-on workshops, boot-fitting, and technique sessions.
- Information theatre – essential travel and safety advice from the pros.
- Alpine stroll – explore destinations and resorts from across the globe.
- Après ski experiences – including themed parties, ski bar comedy, and live après ski bands at the central bar.
Full agenda here: londonsnowshow.com/london/agenda
Après vibes: Join us at the Alpine Bar
No snow show is complete without a little après-ski! That’s why OnTheSnow UK is proud to sponsor the Alpine Themed Bar – the social heart of the show.
Located in the middle of the action, it’s the perfect spot to kick back with a drink, enjoy live après bands, and soak up the electric atmosphere.
The OnTheSnow editorial team will be there on Saturday, ready to meet you, chat about the latest in mountain travel, and hear your stories. Swing by, say hello, and grab a drink with us!
Bonus: The first 100 visitors to stop by will receive a pair of high-quality, branded ski socks – your new winter essential.
Join the community
Snow Show London isn’t just an event – it’s a celebration of everything we love about mountain life. From planning your next trip to swapping stories with fellow enthusiasts, it’s a space to connect, discover, and get inspired.
So, mark your calendars for 18–19 October 2025 at Olympia London. Come discover, connect, and celebrate with us. For a free entry ticket, email us at newsroom@mountainnews.com and we’ll see you at the bar!
September 15, 2025
