The villages of Serfaus-Fiss-Ladis have each retained their own unique character, while simultaneously undergoing significant investment. New lifts are built or replaced annually, and this will continue to be the case in the coming years. The area moves with the times without compromising its Austrian character. This is also reflected in the characteristic buildings of hotels and restaurants. The helpfulness of the lift staff and the child-friendly atmosphere are also strikingly positive. Summer and winter, there's something for everyone, young and old.